Thursday, January 6, 2011

LIVE. FEEL. PHILIPPINES

LIVE.FEEL.PHILIPPINES. 
By: Andrew Estacio, Ciarra De Mata, Jeremy Ong Chuan, Pamela Paredes

The "Live.Feel.Philippines" logo incorporates elements that we think represent best, the essence of being a Filipino. These icons are the Philippine Mango, Coconut Tree, Philippine Eagle and Manny Pacquiao. You might wonder why we chose the coconut tree and the face of Manny Pacquiao. The coconut tree may not be the Philippine's national tree, but this tree has already been a trademark to the Philippines not only it being in a tropical country. The coconut tree is a giver of life and needs just like the many Filipinos who continue to cultivate their arts and craft and give life and light to the world. Manny Pacquiao has already been considered an icon in the Philippines and we think that he best embodies the journey of Filipinos who have gone through hardships and trials and conquered victory in the end.


 
The emphasis of word "FEEL" i

In summary, the "Live. Feel. Phillippines." poster represents the sunny and cheerful disposition of many Filipinos. We want the audience to feel the rich history of the Philippines and let them appreciate what the Philippines has unique to offer. 

Basically, the highlighted words are straight to the point. Each element symbolizes pieces of the country and makes up the whole idea of true essence of our culture.  Philippines has a lot to offer in terms of hospitality, food, culture,and a more. It emphasizes the culture because in every country that a tourist visits, it is mostly about learning the culture and ways of how people live. We want the audience to discover through their different trips around Philippines and leave a mark on their memories.

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