Our Treasure. Our Philippines.

Our Treasure. Our Philippines.

Concepts and Designs By: Maverick Shawn B. Aquino

The concept of this campaign was birthed from the realization that the Philippines has so many "treasures" that it is hard to address them all in a single campaign without being general. It was with this mindset that I had to look at the Philippines as a whole and see that the Philippines is our treasure. Our country is our treasure. "Our," in this context, is by no means a statement saying we Filipinos are keeping this country to ourselves. "Our," in this context, means that the Philippines, in all its splendor, is for anyone for wishes to partake of the treasure it has to offer. It is mine as it is yours. It is our country and we treasure it.

This is the logo I designed for the concept I had. When I thought of treasure, what came to mind almost immediately was a journey to find it. When I related this to the Philippines, the concept of a "treasure island" (well, treasure archipelago, if you want to be precise) seemed to stand out. So I took an island element with coconut trees, which incidentally the Philippines is full of. I had to put a sun in the logo. Nothing says tropical like the sun. So in keeping with the whole treasure-journey theme, I placed a compass element in the design and made it look like it was a sun setting (or rising) in the horizon. I also needed to use an old looking typeface for the lettering, because the concept I'm working with was not exactly something you would call modern. I added a washed out grid, to enhance the "old" feel, so that it seem like the lettering had to be gridded out to look neat and orderly, like back in the day. That's how the "Our Philippines" came to be. As for the "Our Treasure," I wanted it to look handwritten, to add  personal touch, almost like someone was saying it.

 

Treasure maps almost always come hand in hand when dealing with the concept of treasure. So that's exactly how I decided how my poster will look. I had to separate the compass from the logo for the poster, just so that it'll really look like a map, and it would've been weird having two compasses in the poster. According to the concept, the Philippines has a lot of treasures. So a lot of treasures means a lot of 'x-marks-the spot's in a treasure map. I would've placed more but I did not want the shape of the Philippines islands to be obstructed to much. Again, grids were placed on the poster, to enhance to "old" feel. Plus, maps always have grids.

The motion graphic video I did was simply a video interpretation of the poster. I think it's important for the designs, though in different types of media, should have a general look.

Colorful Philippines

For our campaign, we came up with the name Experience the Philippines' Colorful Life. It pertains to the colorful sites, life, people and culture that the can be found in the Philippines. In order to experience the Philippines' colorful life, the audience will celebrate, taste, see, feel, hear the Philippines when they visit. The overall title of the campaign is also our slogan and because of that, we were given the chance to use different posters for our campaign. Its versatility enabled us to somehow play with different concepts for different topics about the Philippines. We replaced the first word of our campaign so that it will be appropriate to the specific topic that we want to promote. This also represents the diversity of Philippine life. 

Logo

 

The logo represents the sun which is the source of light and light is able to emit lots of colors. Thus the name of our campaign. The idea also came from the sun in the Philippine flag.

Of course, we made the posters colorful. We used vector art for all of the posters to emphasize on the different colors.

The first poster is entitled, Celebrate the Philippines' Colorful Life. This promotes the celebration of  festivals in our country.

The second poster promotes the biodiversity in our country. By going to the Philippines, people will  "reach"  and explore the great flaura and fauna of the country.

This poster promotes the famous tourist sites in our country where you can enjoy and relax with the people and its community.

Filipinos love to eat. This poster promotes the diversity of the Filipino dishes. By tasting these dishes, people will have an idea about why we eat five times in one day.

Group members:

Atento, Mikhaela

Bareiro, Frances

Lim, Simon

Karganilla, Kenneth

LIVE. FEEL. PHILIPPINES

LIVE.FEEL.PHILIPPINES. 

By: Andrew Estacio, Ciarra De Mata, Jeremy Ong Chuan, Pamela Paredes

The "Live.Feel.Philippines" logo incorporates elements that we think represent best, the essence of being a Filipino. These icons are the Philippine Mango, Coconut Tree, Philippine Eagle and Manny Pacquiao. You might wonder why we chose the coconut tree and the face of Manny Pacquiao. The coconut tree may not be the Philippine's national tree, but this tree has already been a trademark to the Philippines not only it being in a tropical country. The coconut tree is a giver of life and needs just like the many Filipinos who continue to cultivate their arts and craft and give life and light to the world. Manny Pacquiao has already been considered an icon in the Philippines and we think that he best embodies the journey of Filipinos who have gone through hardships and trials and conquered victory in the end.

 

 

The emphasis of word "FEEL" i

In summary, the "Live. Feel. Phillippines." poster represents the sunny and cheerful disposition of many Filipinos. We want the audience to feel the rich history of the Philippines and let them appreciate what the Philippines has unique to offer. 

Basically, the highlighted words are straight to the point. Each element symbolizes pieces of the country and makes up the whole idea of true essence of our culture.  Philippines has a lot to offer in terms of hospitality, food, culture,and a more. It emphasizes the culture because in every country that a tourist visits, it is mostly about learning the culture and ways of how people live. We want the audience to discover through their different trips around Philippines and leave a mark on their memories.

Treasure Philippines

LAKBAY PILIPINAS

This is a video demo tour about Calamba, Laguna this is a shorter version than the documentary version.

In this video we segregated the various places that you would expect to see in Calamba, including of course the home of our national hero, Jose Rizal, the Giant Banga, the house of Arambulo, St. John Baptist Church and even a a view of Mount Makiling.

Here is the Origin why the place was called Calamba.

The legend stated that there were two "guardias civil" or soldiers who were lost and where just passing through what is now Calamba. The soldiers met a young lady who came from the river carrying a jar of water and a wooden stove. The soldiers unintentionally spoke to her in an authoritative tone, and asked the woman the name of the place they were in. The lady, who speaks only her native language and therefore could not understand Spanish, naturally thought she was being interrogated about what she was carrying and nervously uttered "kalan-banga", meaning "clay stove" (kalan) and "water jar" (banga). however because the Spaniards could not pronounce it properly, the town was supposedly called Calamba.

Added Trivia:

Calamba is located at the tip of Laguna de Bay a blessing to many fisher folks; on the north by Cabuyao, also an upcoming industrial municipality, on the south by Los Baños a place noted for its natural springs and the internationally known University of the Philippines; on the west by Santo Tomas, Batangas, a town noted for its coffee, sugarcane and coconut plantation.

This is our Tourism Poster #1 featuring Calamba, Laguna

This is our Tourism Poster #2 featuring Calamba, Laguna

This posters are pegs made to match the video tour we created, featuring some of the hot spots in Calamba, where we used the graphics in a way that it looks like still pictures or images taken from the video, like thumbnails that promote the video.

We believe that The Philippines have so much more to offer and so many places that even most Filipinos have not been to, that is why we opted to focus entirely to promote one place that we actually went to to document, gather information and to experience first hand the location so that we can better understand and get the sources directly from the origin and to learn more about the history of our Culture and how much it has rapidly changed.

Ultimately the best part of the trip was seeing how things stayed the same even after all this years and years of preservation, its just amazing to bask in the feeling of how people during the time of Jose Rizal had lived and how everything that defines the modern time of today still stands just as it was during the past.

The reason we made them in this manner is for them to act in a way that would be appealing to stand as an ad for the place and at the same time promote the culture and heritage of our country.


Researched and Created by:

Laurea, Clarizze Diane S.

10777121
Triviño, Alyssa Tanya M.
10753583
Paz, Jeo Adam S.
10762108
Date Submitted:

January 7, 2011
Submitted to:
Professor Dino Brucelas
De La Salle - College of Saint Benilde

Unmistakably Philippines

UNMISTAKEABLY PHILIPPINES
a design concept by: Dino Dizon, Aya Villa-real and Bea Portillo

Unmistakably Philippines puts a twist into the tourism program of the Philippines, taking cues from the locals and mixing it with our tried and tested tourist spots. Unmistakably Philippines also wants to bring attention to the lighter, sometimes more chaotic wonders of the Philippines like the Jeepney experience, a pop culture icon of the country that is unmistakably Filipino. It wants to give the tourists a taste of the Filipino culture that is more often than not overlooked.

The Philippines is rich in natural beauty, but in the big city, there are still a lot of things that are unmistakably, Philippines.

THE LOGO

The idea behind the logo is that it represents a seal. It would be a  "stamp of authenticity" that when used, would show originality behind whatever image/poster (for example) it is placed on. The idea would be parallel to the stamps in passports whenever one would go through immigration; it is at that moment that you know you're finally well within Philippine borders. The stamp also shows resemblance to the Philippine flag with the elements of the sun and stars incorporated in the design.

THE POSTERS

The posters are supposed to showcase unique Filipino experiences and sights that are a must-do or see for every tourist that happens once they step onto Filipino soil. That means, it is a local habit that must be tried or experienced to be able to make the most of your stay. There's nothing like exploring a country and living like a local.

The campaign also encourages fellow Filipinos to come explore their own country as well with the many treasures just waiting to be discovered. The posters would show different places that need to be visited so locals would see what their own country has to offer.

The Ride of Your Life

It is pretty obvious how the Jeepney would scream Filipino culture. After all, it is a mode of transportation that is most used by Filipinos as well. The jeepney shows Filipino authenticity because of the unique experience one would take on once he rides the jeepney--that sense of rush and thrill and the cities flash by so quickly. The ride is short but memorable. It's the ride of your life.

Live in a World of Your Own

Most people would assume that Boracay, it being a popular tourist destination, is always filled; countless people leaving their footsteps on the white sand--but it's not always like that. Once actually has the chance to bask under the sun and listen on the waves as they beat on the rocks--it's that fleeting moment of relaxation and before you know it, you're in a world of your own.

Sweeter Than Your Box of Chocolates

No one would have imagined to see such a wide horizon filled with hundreds of Chocolate-colored hills. It's like a scene picked out from a story book. However, it happens to be a reality once you reach the peak after a hundred or so steps and you gaze out onto the wide view. The pride of Bohol, the hills here appear brown under the rays of the sun--it's sweeter than your box of chocolates.

Simply Everything in "One Philippines"

We came up with the slogan "One Philippines" for we want to give emphasis on attractions that you can only found in "one Philippines". Not only do we want to promote the usual tourist spots so often featured on past tourism campaigns but also the uniqueness of our culture, the sense of adventure and excitement you feel everytime you go to a fiesta in the Philippines, mountain hiking in one of our mountain parks, having a romantic moment with your special someone in a beach...simply everything that can only be found in "One Philippines".

The logo of "One Philippines" is designed in a simple manner that we don't want to sugarcoat it with unnecessary extravagance. The one thing we keep in mind is that we have to incorporate a "tropical element" without the need to put representations of seas and coconut tree. We added the sun as a representation of a cheerful positive people whose traits are very unique and what makes Filipinos distinct to others.

We primarily made posters for our campaign. It's not much but it's enough for audience to see what the kind of message we want to convey to them. The pictures speak for themselves and our audience can easily see that. :)


Group Members: Marcell King, Pem Gabiosa, Jaime Luis S. Habitan